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Search Engine Optimisation

Search Engine Optimisation

As people turn to the internet these days to search for goods and services, a strong web presence for your business is a necessity. And in order for your business to be seen amongst the thousands of other websites that may be returned as a result in a web search, search engine optimisation is a must. It is invaluable to have your business at the top of this list. Our team of experienced web developers conduct thorough research into your business to ascertain the key words needed to boost your website traffic and will apply the latest in search engine optimisation developments to your website to assist you in becoming number one.

What's there to know?

Everyone knows about search engine optimisation, otherwise known as SEO to everyone else. They also know that SEO has plenty of benefits.

You're probably saying, 'duh,' about that because, well, plenty of people have already waxed poetic about the innate benefits of SEO over the past decade.

But, it's not 2004 anymore. And, even tried and true SEO techniques from 2011's post Panda period aren't working as well anymore. So, now that search engines have been changing the SEO game, is SEO still as beneficial as it was in the past?

That answer? Yes, of course.

The benefits of SEO in 2014

Even though search engine changes have influenced the effectiveness of SEO, there's no real reason to stop using SEO. In fact, according to Tricky Digits, SEO is just as beneficial as it used to be.

The way people use search engine optimization has changed. Tried and true techniques have now evolved into techniques not only more ethical in nature, but more effective, too. Let's take a look at some of them.

SEO is still important because it helps:

Increase traffic.

Search engine optimization is still king for helping websites get visible. Sites at the top of search engine results pages (SERPS) get top clicks and impressions. But, it's not as simple as inserting in a few keywords anymore.

Authoritative content and social media signals now play a large role in helping websites rank high in SERPS. Besides those key elements, optimized and informative (search engine friendly) title tags and meta descriptions also help websites and pages rank well.

Gives a great return on investment (ROI).

Search engine optimization is easy to track, as long as you have the right SEO guy, SEO agency or the right SEO analytics software tool on your side.

SEO tools and professionals are able to track every aspect of SEO, including ranking increases, conversions and traffic. They also gather other types of data to show you who's really visiting and using your sites. All in all, their work helps you see if your investment will eventually get you a return.

Saves money on marketing.

If you use search engine optimization, you don't have to worry too much about spending money on marketing. SEO is actually considered one of the most cost effective marketing strategies out there.

Since it actively targets people who want products and services like yours, you don't have to spend extra money attempting to find those users. Traditional marketing methods like cold calling are known to cost as much as 61 percent more than using SEO. If you're running a small business, that 61 percent is best used for something else.